GLOSSARY TERM  
  Misleading and deceptive conduct  
 
  DESCRIPTION  
  Conduct which leads a consumer into error as to its meaning. To 'deceive' is to cause to believe what is false, to mislead as to a matter of fact, to lead into error or to delude. To 'mislead' is to lead astray in action or conduct, to lead into error or to cause to err.